In order to attend HAE events, please join as either a Friend of HAE (fee membership) or become a Paid Member @ $49/year. Membership is open to Harvard alumni, faculty and staff. Go to www.harvardae.org/join

In two 1-hour sessions, Kent Summers will cover B2B Sales at the practical "how to" level to improve sales performance, from lead prospecting to close. 

Session I will focus on the sales process and tools: the customer profile, managing a pipeline, owning "no" and off-ramping, and how to get beyond 1-on-1 discussions. 

Session II (October 8) is the "People Side" of B2B sales, and includes the team sales process, stakeholder mapping, overcoming status quo bias, techniques to lower decision barriers, contracts and negotiating, and wraps up with the founder sales journey, from startup to scale-up.

ABOUT Kent Summers

Kent Summers founded and successfully exited 3 startups over a 16-year period. Kent teaches the B2B Sales 4 Startups IAP course at MIT and is a visiting lecturer at the Harvard Business School. Kent is an Executive Leadership Coach in the Harvard Advanced Leadership Initiative (ALI), is on the teaching faculty of TiE Boston and the Mastering Sales program at Northwestern’s Kellogg School, and serves on the boards of Sigma Labs (NASDAQ:SGLB), Mass. Materials Tech, LLC and iQ3Connect, Inc.  

Membership is $49 a year. To join, go to www.Harvardae.org/join

Please note that registration for this event closes 1 hour prior to the start of the session.