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Here to teach you everything you need to know about appealing to Gen Z customers is Harvard student Michael Pankowski, a Gen Zer himself and founder of Crimson Connection, a Generation Z marketing consulting firm. In this presentation you will learn about who Gen Z is and what makes them different from Millennials, how to reach them: the most effective ways and places to connect with Gen Zers right now, and how your startup can develop your unique niche to appeal to this crucial group of consumers without breaking the bank. Get this trailblazing generation on board early, and watch your startup catch fire.

ABOUT Michale Pankowski

Michael Pankowski is a current Junior at the College, and Founder and Director of Client Engagement at Crimson Connection, a Gen Z marketing consulting firm. Michael speaks nationwide on marketing to Gen Z, has been published in Ad Age and PRWeek, and recently co-authored his first book, Engaging Gen Z: Lessons to Effectively Engage Generation Z Via Marketing, Social Media, Retail, Work, & School, with Rutgers professor Mark Beal.

Membership is $49 a year. To join, go to www.Harvardae.org/join

Please note that registration for this event closes 1 hour prior to the start of the session.