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Content strategy and SEO need to change to keep up with growing competition for attention and evolving online purchase behavior. Whether you’re selling to businesses or consumers, you’re always selling to human decision makers.

In 2020 and beyond, the key to successful content and SEO campaigns is purpose. The purpose may be a social mission or your founder’s compelling backstory or the craftsmanship behind your products. Your purpose will help you develop more compelling content, increase conversion rates, connect with like-minded influencers (avoiding paid placements) and build search engine authority.

In this workshop, Dale Bertrand will deliver his step-by-step approach to creating a content strategy that resonates with buyers and increases search engine visibility. His presentation will include examples from B2B and B2C businesses.

ABOUT Dale Bertrand

Dale Bertrand has been a content marketing and SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Membership is $49 a year. To join, go to www.Harvardae.org/join

Please note that registration for this event closes 1 hour prior to the start of the session.