Learn from startup and growth hacking expert Anuj Adhiya about measuring the impact of any marketing campaign. Learn about how market analytics:

• Leads to deeper business understanding and better, faster decision-making

• Helps with understanding the customer and experience

• Are used to drive data-driven decisions for a competitive advantage

Moderator: Stefania Di Bartolomeo

Marketing Like a Pro Special Series is a “coaching” series where you’ll learn about strategies for marketing and growing your business.

• Using Google Analytics: Answer the most important marketing question you need to answer and how to find this information in Google Analytics. 
  
  

HAE Members $10

Non members $20

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About Anuj Adhiya

Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20).

In the last couple of years he has worked exclusively with early stage startups as the first growth hire to align their processes and teams. He mentors startups at Seedstars and The McCarthy(s) Venture Network where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track.

Before that he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking.

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Paid Membership is open to Harvard alumni, faculty, and staff. Student Membership is open to current Harvard students only. Affiliate Membership is a non-Harvard membership open to qualified entrepreneurs and investors. 

Go to www.harvardae.org/join

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