Learn from startup and growth hacking expert Anuj Adhiya about the one metric that rules them all - The North Star Metric.

• Why it’s the most important predictor of your company’s long-term success

• ‘Must do’ metrics:  Lead to revenue, reflect customer value, and measure progress.

Marketing Like a Pro Special Series is a “coaching” series where you’ll learn about strategies for marketing and growing your business.

Moderator: Stefania Di Bartolomeo

HAE Members $10

Non members $20

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About Anuj Adhiya

Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20).

In the last couple of years he has worked exclusively with early stage startups as the first growth hire to align their processes and teams. He mentors startups at Seedstars and The McCarthy(s) Venture Network where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track.

Before that he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking.

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