Many startups want to build a great product. However, they don’t give much thought to how to price their products! As a result, they struggle in spite of their products being World Class!

Join us for an informative and timely session on Pricing Strategies for Entrepreneurs with our special guest, Shikha Jain, partner at Simon Kucher & Partners. Shikha will discuss how you can determine the right pricing strategy for your business, whether it’s a startup, in growth mode, or a mature company.

Guest Speaker

Shikha Jain, Partner, Simon-Kucher & Partners and Head of Boston Office of Simon-Kucher & Partners

Shikha is a top-line growth advisor with a client portfolio that spans the B2C world including consumer goods, retail, and consumer services. She has expertise in specialty retail, eCommerce, consumer products (fast-moving and durables), fashion/apparel, footwear, beauty, consumer applications/internet, home-related services, and luxury goods.

She works with CXOs to build effective go-to-market strategies and achieve commercial and digital excellence across all revenue growth topics. Advisory areas include:

• consumer segmentation

• value proposition and competitive strategies

• activation strategies

• portfolio-architecture

• price setting and optimization

• promotional effectiveness

• new product/service innovation and launch

• incremental revenue stream identification

• digital journey optimization

• omnichannel effectiveness

• governance and transformation

Please join HAE as either a:  Full Member @ $50/year, Affiliate @ $150/year, Harvard Student @ $25/year, or Friend of HAE (free)

Paid Membership is open to Harvard alumni, faculty, and staff. Student Membership is open to current Harvard students only. Affiliate Membership is a non-Harvard membership open to qualified entrepreneurs and investors. 

Go to www.harvardae.org/join
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