The road to becoming the Next Big Thing is all about moving forward. With the ever-changing landscape of social media and digitization, it can be difficult to stay ahead of the curve -- but Evan Horowitz, the creator of the most viral TikTok campaign in history, is here to help you turn your big idea into a big success.

Thousands of startups pop up each year in the US, but over 80% of them do not make it through their second year. For every entrepreneur that sets out to solve a problem, what separates the successful startups from all those who fade away? From harnessing the power of Google Ads to building viral social media campaigns, just having a good idea is not enough in today’s increasingly digital world. And once you’ve built that great business, knowing how to sell your product or service is essential.

Unlock the secret to a successful startup with The Startup Code @ HAE.

This is the second event in our 4-part series.

In this 4-part series, you will learn:

• 5 Ways to Test & Optimize Your Business Model with Google Ads
• TikTok 101: The Moves of Becoming the Next Big Thing
• Growing Your Business with Mr. LinkedIn
• How to Create Brilliant Products (& Services) That Sell

ABOUT OUR GUEST

Evan Horowitz is the CEO and co-founder of Movers+Shakers. He founded the creative studio in order to spread joy. The firm is breaking engagement records with unexpected digital activations and creating deep emotional connections between brands and consumers. After setting the record for most viral TikTok campaign in history, Movers+Shakers became “the go-to agency for brands making moves on TikTok” (Refinery29). They are creating fast-growing brand channels, influencer and ad campaigns, and of course more viral challenges. Evan is an Entrepreneur-In-Residence at Harvard Alumni Entrepreneurs and holds an MBA from Harvard Business School and a BS in Engineering from Stanford.

Please note that registration for this event closes 1 hour prior to the start of the session.